Chucky
A Killer Wit Beer

Cartwheel formed and managed a Halloween partnership between Chucky and Elysian Brewing (the largest pumpkin beer brewer in the country) to create Chucky’s Killer Wit Beer, a limited-edition pumpkin-flavored beer available in 150 locations.  In addition to the beer, the partnership included custom tap handles, branded coasters/napkins at bars, original social videos featuring Chucky, an on-pack AR filter, a VIP online tasting for 26 press/influencers and a national PR campaign targeting pop-culture and lifestyle publications. 

RESULTS: 

400MM+

earned media impressions (95% feature stories), including Hypebeast, Food & Wine Magazine, Adweek, Collider and 15+ local news segments

7,000

organic social engagements amongst
fans with 97%+ positive sentiment

Beer sold out in

4 days

making this the most successful
AB InBev limited edition launch of 2022

Chucky PR Screenshots.png
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Chucky Launch Day Influencer Screenshot.png
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Amazon Prime Video: The Marvelous Mrs. Maisel Immersive Pop-Up
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