In less than six weeks, Cartwheel created an integrated campaign that commissioned local artists in Mexico and England to interpret key emotions from Lionsgate+’s brand campaign through original artwork.  We then built simultaneous consumer-facing art shows in London and Mexico City that featured live graffiti muralists, modern dance performances, paint-by-numbers sculptures, and DJs playing music inspired by the different Lionsgate+ emotions.  Cartwheel managed all elements, including the concept creation, strategy, artist partnerships/commissions, production of the art exhibits, social influencers in each market, and PR campaigns in CDMX and London. 

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