Cartwheel created the first-ever fully-immersive, in-world experience for the Marvelous Mrs. Maisel, which replicated NYC from 1960 in the middle of LA. We also brought the best of New York City directly to Los Angelinos through partnerships with quintessential NYC brands that created temporary west-coast outposts within our event footprint. Partners included Russ & Daughters (the famous 106 year old bagel/lox shop) and Blue Note Jazz Club. We managed all elements, including the concept creation, strategy, partnership development, design/fabrication and local/national PR.

Results: