An Experiential Marketing Agency in New York That Brands Call to Build Fandom
People remember how a brand made them feel, who they met there, and whether the moment was worth talking about afterwards. Cartwheel & Co. creates those moments with strategy, creative thinking, production muscle, and a sharp understanding of fandom.
We build large-scale experiences, bespoke partnerships, and emotive brand storytelling that move audiences from awareness to genuine connection. Our team works with entertainment, streaming, sports, media, and consumer brands ready to give people a reason to gather. From an immersive pop-up in Manhattan to a live global watch party, every idea begins with the people we want to bring together.
The best experiential marketing agencies go beyond filling a venue or decorating a footprint. They find the emotional center of the brand, then shape the idea, environment, partnerships, content, and amplification around it.
Cartwheel works across brand activations, immersive spaces, premieres, hospitality, festivals, B2B experiences, mobile tours, sponsorships, and hybrid events. We have led Prime Video’s annual Emmy FYC experience, produced Manchester United’s largest live match screening on U.S. soil, and created a partnership between Paramount+ and the National Park Foundation.
What Makes a Top Experiential Marketing Agency Worth the Call
One Idea, Built All the Way Through
As an experiential marketing agency, we stay close to the idea from the first strategic question to the final guest departure.
Large-Scale Experiences
We turn brand stories into places people can enter, explore, photograph, share, and remember. That may mean a pop-up, themed screening, conference, festival presence, hospitality program, or headline-making stunt.
Bespoke Partnerships
The right partner adds meaning, access, and cultural relevance. We develop the strategy, identify potential partners, manage outreach and negotiation, then activate through collaborations, original artwork, licensed products, co-branded content, gamified experiences, and custom editorial.
Emotive Brand Storytelling
The experience should travel beyond the people in the room. Our campaign development, PR, social, influencer, content, research, and amplification work gives every activation a life before, during, and after launch.
Brands searching for an experiential marketing agency in NYC need a team that understands pace, pressure, culture, logistics, and audience expectation. Cartwheel brings that New York instinct to work that can live across cities, countries, screens, communities, and fandoms.
Our global activations for Lionsgate+ included pop-up galleries in London and Mexico City and a hotel takeover during Mexico City Pride. The campaign generated more than 570 million earned media impressions, 12 million in-person impressions, and 18,500 clicks and QR scans.
New York Energy with a Wider Field of View
Among experiential marketing firms in NYC, we believe joy is serious creative fuel. It raises the standard, sharpens the details, and gives people a reason to participate instead of simply passing through.
Bring us the launch, anniversary, fandom, partnership, cultural moment, or audacious half-formed thought. We will help find the human truth inside it and build an experience people want to join.
Let’s Give People Something to Gather Around
Frequently Asked Questions
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We create physical, digital, and hybrid brand experiences that help audiences interact with a story instead of simply viewing an advertisement. Our work may include strategy, creative development, production, partnerships, content, PR, social amplification, and measurement.
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No. We are a New York experiential agency with work that extends across the United States and international markets. We build the team, partners, production approach, and local insight around the location and ambition of each campaign.
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Yes. We can lead the complete process, including audience insight, concept development, budgeting, partner outreach, venue and vendor coordination, production, guest experience, content, amplification, and post-campaign reporting.
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Our portfolio includes entertainment, streaming, sports, media, and consumer brands. The strongest fit is a brand ready to create a meaningful audience experience, build community, launch something new, or give an existing fandom fresh energy.
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We define success around the campaign objective. Measures may include attendance, engagement, earned media, social conversation, content performance, partner participation, lead generation, viewing time, fundraising, or another action tied directly to the brief.