Give the Story
Somewhere to Live
Entertainment launches already arrive with characters, worlds, histories, and passionate audiences. The opportunity is to create a moment that lets people step closer. Cartwheel & Co. turns titles and talent into live experiences, partnerships, and cultural conversations that feel true to the story.
As an Entertainment Marketing Agency in Los Angeles, we connect strategy, creative, production, partnerships, PR, social, influencer activity, and content. We help with a premiere, FYC experience, fan gathering, pop-up, screening, stunt, hospitality event, or collaboration built to travel beyond the room.
Los Angeles audiences understand production. They notice the details, the casting of the room, and whether the experience belongs to the title. We begin with the emotional truth of the property, then build the guest journey around it.
For The Queen’s Gambit, Cartwheel created a life-sized chess installation at The Grove, supported by a youth chess partnership and exhibition match. For The Marvelous Mrs. Maisel, we recreated 1960s New York in Los Angeles and brought beloved New York institutions into the experience. Different worlds, different audiences, one rule: the idea must earn its footprint. The audience could feel the craft because each decision came from the property rather than a borrowed event formula.
Built for the City That Makes Entertainment
Great Fan Experiences give people something to do with their enthusiasm. They invite participation, discovery, play, debate, celebration, or connection with others who care just as much.
As a Brand Experience Agency in Los Angeles, we consider the whole ecosystem. Talent, creators, sponsors, influencers, media, partners, and fans should each have a meaningful role. A photo moment may be part of the experience, but it cannot be the entire experience. Each group gets a clear reason to participate.
Fan Experiences With a Point of View
We plan amplification while the concept is still taking shape. PR hooks, partnerships, social behavior, content capture, and audience participation help the story reach people who never enter the venue. Measurement may include attendance, earned media, engagement, sentiment, content performance, subscriber action, or industry response. That planning helps one event generate several useful chapters instead of one crowded evening.
Bring us the title, fandom, launch date, or beautifully impossible brief. We will help build the moment people want to join and the conversation that follows it. Built with intention.
The Story Travels Beyond the Footprint
Frequently Asked Questions
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We create premieres, screenings, FYC programs, pop-ups, fan events, partnerships, stunts, hospitality experiences, influencer campaigns, and content-led activations for entertainment, streaming, sports, and media brands.
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Yes. We study the title, audience, cultural context, and existing brand world before developing ideas. The experience should extend the property without feeling like a costume placed over a generic event.
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We can incorporate talent, creators, sponsors, cultural partners, licensed products, and influencers into the campaign, then manage the activation details needed to make those relationships useful and credible.
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Yes. Our work includes multi-event FYC programs, screenings, panels, custom theaters, hospitality, and experiences that highlight the craft behind titles for voters and industry guests.
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We select measures around the campaign objective, including attendance, dwell time, participation, social conversation, earned media, sentiment, content views, partner performance, lead capture, or subscriber action.